Double Eleven refers to the large-scale promotional activities on November 11 each year.
It first originated from the "Taobao Mall Promotion Day" held on November 11, 2009 by the shopping website of the Chinese e-commerce giant Alibaba. It has now evolved into the industry-wide first. Covers online and offline shopping activities once a year, as well as consumption phenomena affecting the global retail industry.
Alibaba CEO Zhang Yong, the initiator of "Double Eleven", called Double Eleven "Olympics in the business world."
On November 11, 2012, the full-day sales of online shopping surpassed Cyber Monday in the United States, becoming the world's largest Internet shopping festival.
Nowadays, the Chinese are used to buying a lot on "Double 11".
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